Fireseeds North Infrastructure
Black leather.jpg

Fireseeds North - Engineering Public Health

Fireseeds North is an engineering firm providing innovative approaches to road safety and fitness .

Road Safety

Fireseeds North has been providing innovative road safety engineering solutions worldwide since 2014. Our road safety work has focused on road safety audits, new technology development, training, and R&D. We formed MicroTraffic, which invented kinetic energy based video conflict analysis and scaled it to 100 cities the technology was acquired by Miovision (whom we continue to support). We currently primarily conduct design stage road safety audits worldwide and assist with implementation of continuous video conflict analysis.

Fitness

We are turning our attention to an even bigger public health issue than road safety. Hundreds of millions of people in this world are living at very low fitness levels, causing extreme levels of early mortality and loss of quality of life. We are tackling this by building and incubating experimental fitness applications focused on the power of teams and the science of habit formation to help people make lasting positive changes.

History and Location

Fireseeds North was founded in 2014 and is based in Manitoba, Canada.

Presenting Video Analytics at IRF Congress.jpeg

Craig Milligan, Ph.D., P.Eng., RSP2I - Principal and Road Safety Engineer

Craig Milligan is an expert road safety engineer applying a proactive and safe systems approach to vision zero. He is a past chair of the Transportation Association of Canada Road Safety Standing Committee, a road safety audit instructor for the International Road Federation, and a past board member of the Canadian Association of Road Safety Professionals.

Milligan has a deep portfolio of road safety engineering experience:

  • Conducted road safety audits for more than $8B of urban and rural road projects at all stages (conceptual design, preliminary design, detailed design, work zone, and pre-opening) covering complex intersections, freeways, bridges, interchanges, and cycling facilities.

  • Provided road safety audit training to hundreds of engineers from Canada, the U.S., Latin America, Africa, and the Middle East.

  • Completed in-service road safety reviews of more than 200 intersections and 4000 km of highway in six countries.

  • Completed updates of 10 road safety technical guidelines and authored more than 30 technical publications in road safety.

  • Developed more than 300 network screening models and safety performance functions.

  • Assisted in the design of budget management systems for over $80 billion in transportation assets with a focus on applying ISO-style management systems.

  • Earned a Ph.D. in road safety performance and risk forecasting with the prestigious Vanier Canada Graduate Scholarship.

  • Pioneered the use of video analytics as a diagnostic technique for widespread use in network screening applications and in-service road safety audits.

  • Acted as consultant to the World Bank’s lead transport economist on designing a framework to account for road safety in transport lending decisions.

Milligan is based in Winnipeg and offers engineering services and training in French and English. He can be reached at 204-996-9550 or at craig.milligan@fireseedsnorth.ca. LinkedIN: https://www.linkedin.com/in/craig-milligan/.